We design accessible websites that adhere to WCAG 2.1 guidelines. We design and develop accessible websites An example that our design team had a lot of fun with was the icon set for the McGovern Institute. The styles vary from fun and playful, to clean and constructed. We design many icons for a variety of clients. So make sure your metaphors hold up for everyone in your audience. However, metaphors can have a different meaning in different cultures or may not exist altogether. Metaphorsīeing creative and using metaphorical imagery to represent the message conveyed in an icon design can make your system distinct, clever, and enjoyable for the user. Also helpful for consistency is using a consistent color palette or color application throughout the icon set. This can be achieved by having all of the same stroke weights and using the same visual hierarchy in every icon. To create consistency, unify the visual qualities of an icon system. ConsistencyĬonsistency creates a unified look and builds your brand. Constructing icons from geometric shapes is one approach. Handrawn or organic looking icons can certainly be very appealing, successful, and on-brand as well. Use commonly used shapes like squares and circles to create the forms of your icon instead of tracing or creating an image by drawing free form. Using these shapes as the underlying frame creates a clean and cohesive design. Geometric shapes work very well for constructing icons. For complex or abstract information, sometimes placing text with the icon is important for clarity.Ī few aspects to keep in mind when designing icons: Geometric shapes in icon design Poorly designed icons can cause the user to misinterpret the meaning of the image or get confused. When designing icons, it is important to make them as clear and legible as possible. In a world that often values visual communication over written text, icons can be a more accessible way to provide information. Icons are powerful storytelling devices used to represent information in a visual and concise way in website design, logo design, annual reports, infographics, and all other communication materials. Icon design is not only a way of conveying messages, they have become a unique, informative artform.
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